About Origin of Corporate Name and Corporate Emblem

Origin of Corporate Name

Derived from the Dharma name (posthumous Buddhist name) of the founder Kihachiro Okura. "Taisei" is taken from a line in the Chinese classic texts, "Mencius." It has a meaning of the "corpus" of people's virtues, which can be associated with accomplishing something, or gathering many pieces to build up something. As such, it was chosen as the most suitable for our company name.
"Kensetsu" is a translation of the English word "construction," and it represents the fields of both civil engineering and building construction. We were the first construction company that adopted in its corporate name in Japan, and many other companies followed suit.

Corporate Emblem

It represents the corporate philosophy of Taisei Corporation, which pursues higher, deeper, and wider operations in harmony with nature. The orange color stands for a bright future, the blue for advanced technologies, and the green for abundant nature. An image of a natural environment on the irreplaceable earth-land, sea, and sun-, and us, human beings, with Taisei Corporation continuing to conduct activities higher, deeper, and wider than ever while maintaining a balance with the natural environment is depicted with energy and dynamics.
Taisei Corporation adopted this symbol mark in April 1990, as a new corporate signature for the VI (visual identity) campaign, and officially adopted as its corporate emblem on April 1, 2003.